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Noshi

noshi

A small folded paper ornament attached to formal, celebratory Japanese gifts, with roots in dried abalone offered as a wish for longevity.

Noshi (熨斗) is a small folded paper ornament attached to the corner of a formal, celebratory Japanese gift. It traces back to a custom of attaching a thin, stretched strip of dried abalone to gifts as a wish for longevity, since abalone was a valued, durable marine product; the paper ornament used today is a stylized descendant of that original offering. It’s reserved for formal occasions like weddings and births, not everyday gift-giving such as standard omiyage, which is typically wrapped without it.